When you book your next vacation, you know that it’s important to minimize your travel footprint. Where do you start?
You’re not the only one who is stumped. According to a new Booking.com study, 84% of travellers around the world value sustainability. While the desire to travel more sustainably is strong, many people are unsure of the best way to do so. According to a Trip.com survey, nearly half of travellers were confused by what sustainable Travel meant. A 2025 World Travel & Tourism Council study revealed that costs are a major obstacle.
In 2025, with global tourism on the rise and environmental pressures increasing, it is crucial to rethink our travel habits. Here are a few simple and practical tips to help you make better travel decisions this year without sacrificing your comfort or joy.
1. Select trips that give back
Experts recommend that you ask yourself, as you plan your holiday for 2025 or beyond, whether you would like to be a passive tourist or one who has a positive influence on the destination. For example, a regenerative trip might involve conservation work at an ecolodge in Ecuador or a hiking adventure in Australia that helps revive Aboriginal culture. Fiji’s Loloma Hour encourages visitors to spend at least an hour during their trip on a positive cultural, environmental or social impact. Hawaii’s Malama experience enables visitors to give back by restoring habitats, cleaning beaches and other activities.
David Leventhal owns an eco-hotel and co-founded Regenerative Travel, a company that offers educational courses that aim to transform the travel industry. “We must reverse the damage and regenerate, working at a system level to better integrate people and planet.”
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2. Think beyond the environment
Booking.com’s 2025 Travel & Sustainable Report shows that travellers will be more aware in 2025 of the impact of tourism on the local community and the environment. This is the first time the majority of travellers have been made aware of this issue. Overtourism protests, which have already increased in 2025, and the lack of affordable housing in popular tourist destinations are driving a call for travellers to be more conscious about where, when, and how they travel.
Thoughtful Travel
Want to travel more efficiently? The series, Thoughtful Travel is about how people behave when they are away. It covers everything from ethics to etiquette.
The environmental aspects of sustainable Travel remain important, says Dr Susanne Becken, professor of sustainability tourism at Australia’s Griffith University. “But the growth of tourism puts more pressure on local communities, to the point that some tourism hotspots no longer want to be involved.”
Hiring local guides and being more respectful of local cultures help reduce the pressure on regional communities. Becken says, “Remember, the destination is someone’s house.”
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Are you looking for a community-based, immersive travel experience? Nepal’s Community Homestay Network launched three new “community circuits” for 2025. One of them includes an itinerary that traverses the little-visited east Nepal. A new Intrepid Travel journey offers an opportunity to interact with Indigenous elders while on a trip to Colombia’s Lost City. There are many ways to engage with communities responsibly and regeneratively. From visiting a Thai Island that has taken sustainability into its own hands to experience the life of a Swedish town which is a pioneer in sustainable living, there are a number of opportunities.
3. Hotel standards are higher than ever
The tourism industry is responsible for a significant amount of CO2 emissions. However, there are better alternatives. In March 2025, Populus opened the first carbon-positive hotels in the US and the UK.
Few & Far Luvhondo in South Africa opened in January 2025 and is one of many safari lodges focusing on sustainable innovation and ecotourism. This renewable energy, zero-waste lodge is working on rewilding 50,000 hectares in the Soutpansberg Mountains—even having Africa’s first solar-powered cable car experience.
What is sustainable Travel?
Sustainable Travel is about minimizing the harm we do to the places and people we visit and maximizing the benefits for all involved. It shares many of ecotourism’s principles, but it is more inclusive, including travelling outside natural areas. Regenerative tourism is hailed as the new paradigm in sustainable Travel. It shares many of the same principles as ecotourism, but it also includes Travel outside of natural areas.
You don’t have to spend a lot of money on a safari lodge to choose more sustainable accommodations. The Earthships, a unique net-zero hotel in the US, offers a network of hiking “hotels” that offer free stays with minimal impact. The Social Hub, a socially driven, affordable accommodation provider in Europe, opened a new Rome hotel in March 2025. Another is due to open this year in Porto.
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Becken suggests looking for certifications (such as B Corp, EarthCheck, and Green Globe) that show a company’s commitment to energy efficiency, mindful consumption, and how it treats its employees. If certification is not available, it can be difficult for small businesses. Check the property’s website to see if it has a sustainability policy that includes environmental and social initiatives. You can also contact the property directly. You can use the same approach with tour operators.
4. Take into account the journey as much as the destination
Many destinations offer initiatives to help travellers reduce their carbon footprint when they arrive. These include electric safaris, zero-waste dining and even decarbonization of their visitor economies.
While destinations are becoming greener, the transportation to get there is not. Becken says that air travel is still one of the most carbon-intensive parts of tourism. “Sustainable” aviation fuels are not enough to reduce aviation’s high emissions.
Ask these three questions before you book:
* Does it have an internationally recognized sustainability certification and/or a comprehensive sustainability policy, and how is its progress monitored?
* What positive impact does the hotel have on its local community and employees over the long term?
What steps will they take to reduce waste and achieve net-zero or better emissions?
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Rail enthusiasts will be pleased to know that in 2025, there will be a number of new options for a memorable and environmentally friendly route to their destination. The Indian Pacific, Australia’s first luxury train, has made its debut journey from Rome towards the Tuscan hilltown of Montalcino. Portugal’s Evora to Elvas route, which is expected to be finished in 2025 and will connect Madrid and Lisbon in just three hours, is the first link of a high-speed system that is set to connect Madrid and Lisbon eventually.
Booking platforms such as Google Flights can help you choose low-emission flights. They display the average emissions per route. Prioritizing direct flights and booking economy seats can also help reduce emissions. You can’t bear cabin waste? Air New Zealand has taken significant steps to facilitate the use of single-use plastics on planes. While carbon-offsetting flights with verified schemes will not reverse the damage done, most experts believe it is better than nothing.
5. Connect deeply and be curious
Anthony Bourdain once said, “Travel is not a reward or a way to learn. It is a way to live”. Booking an Indigenous-led tour is a good way to get a better understanding of your destination.
The launch of 2025 tours coincides with a record demand for First Nations experiences. One of these is a Byron Bay story-telling walk, which offers a powerful connection with one of Australia’s most popular holiday destinations. Native and First Nation Tourism is also booming across North America. The American Indian Alaska Native Tourism Association named Oklahoma’s Chickasaw Cultural Center the best cultural experience in 2025. It offers guided tours, a daily dance demonstration, and a daily stomp.
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Citizen science and hands-on activities in conservation also enable travellers to connect with destinations at a deeper level. Natural Habitat Adventures Kenya Rhino Conservation Safari, which is new for 2025, includes talks with conservationists at three private conservancies. Aurora Expeditions recently added Eyesea to its citizen science programme, an online platform that maps global pollution and maritime hazards.
6. Harness the Apps
Calculating your carbon footprint is an excellent way to monitor your impact. (Try the CoolClimate Calculator from the University of California at Berkeley). Apps can also help in many other ways. Discover new ways to enjoy nature with AllTrails. It offers more than 450,000 hiking trails around the world, including the top 25 to be explored in 2025. Happy Cow has named London its number-one vegan city for 2025. Droply connects travellers to more than 800,000.000 drinking water sources around the world, making it easy for them to avoid plastic bottles.
While social media is often blamed for over-tourism and other problems, research has shown that it can be used to spread positive experiences of sustainable Travel. Vilnius is the European Green Capital of 2025. Did you like your visit? Please share your experience with others and encourage them to visit Vilnius.
7. Greenwashing: How to identify it
As businesses seek to capitalize on the growing demand for ecotourism, greenwashing (or misleading sustainability claims) has become more prevalent. Booking.com, Etihad and Qantas, among others, were accused in 2024 of misleading sustainability claims.
Becken says that the new legislation [called Green Claims Directive] adopted by Europe will make it harder for companies to greenwash. We will see this roll-out globally. It’s up to consumers to remain vigilant until then. Leventhal says that you should use resources such as Sustainable Travel International’s guide on avoiding greenwashing when it comes to tourism. “Don’t undervalue the value of guests reviews”, he adds. Google and other platforms can provide a true picture of whether a hotel or tourism experience lives up to the promises made.
8. Leverage your privilege
Travel can be a force of good if we recognize the privilege that only a tiny percentage of the population has to travel. Travellers have the privilege to choose experiences that benefit people and the environment, from choosing eco-friendly activities to making sure we don’t exploit cultures or communities to selecting animal-friendly experiences. One could argue that privilege comes with more than just power. It also includes a responsibility to pass it on.